Goop Launches Size-Inclusive Capsule Collection With Universal Standard

Goop x Universal Standard - Publicity - H 2018
Courtesy of Goop Inc.

The collaboration features a line that ranges in sizes from 00 to 40.

Goop on Tuesday announced its new capsule collection with Universal Standard, the fashion brand known for celebrating all body types. The limited-edition line features five women's styles and is size-inclusive, ranging in sizes 00 to 40.

The collection is the brainchild of Goop CEO and founder Gwyneth Paltrow and Universal Standard co-founders Polina Veksler and Alexandra Waldman, who want all women to have equal access to style and quality. According to the trio, they hope the Goop x Universal Standard collaboration can push the conversation about inclusivity in fashion further into the mainstream.

"Goop is a wellness site with self-care at its core. Our focus is helping women make choices that make them feel good and eliminate shame in their lives, whether that’s linked to sexual health, age, or stress," Paltrow said in a statement. "I believe we're stronger if all archetypes are included, and we're all able to be seen and lift each other up, which is why we partnered with Universal Standard to create this line of beautifully made pieces. We’re excited to work with them in this new capacity, and hope this collaboration continues to push this conversation into the mainstream."

Added Waldman: "Our goal is to bring true inclusivity to every part of the industry. For Universal Standard, our mission of fashion freedom shouldn’t be isolated to our brand — we want everyone to embrace the idea that all women, regardless of size, deserve equal access. We’re thrilled to work with Goop to continue manifesting this idea and changing the industry for the better."

The line features five "elegant essentials," including a wool tuxedo jacket ($335), a brushed-back hi-low dress ($295), a brushed-back jumpsuit ($295), wool cropped trousers ($225) and a wool peacoat jacket ($395).

The collection launched Tuesday on, and is available in-store at Goop Lab, Goop’s permanent stores in Los Angeles and New York.