Gordon Ramsay Announces Plans for Hell's Kitchen Restaurant at Caesars Palace

Courtesy of Erik Kabik
From left: Caesars Palace regional president Gary Selesner, Gordon Ramsay and ITV executive vp business development and international Ed Simpson

His flame burns eternal in Las Vegas.

Gordon Ramsay will continue to bring the heat to Las Vegas’ Caesars Palace this fall/winter when he opens his first Hell's Kitchen restaurant on the corner of Flamingo Boulevard and the Strip, one of the city's most prime pieces of real estate. This will be Las Vegas' fifth location from the celebrity chef and worldwide television personality, and a partnership between Caesars Entertainment and ITV America.

In a fiery ceremony on Friday, with the resort’s legendary fountains as a backdrop, Ramsay took center stage in front of the ignited HK pitchfork logo from the Hell's Kitchen show.

"This has been a long time coming," Ramsay said. "We started this journey back in 2004, and after 380 services, 1.4 million F-words, 10,900 Band Aids, 17 medics … we are announcing that we are opening the most amazing Hell's Kitchen restaurant."

The space — formerly occupied by whimsical soda fountain and New York-export Serendipity 3, which shuttered in January — will be set like the series with a red-team kitchen and a blue-team kitchen. The immersive experience, designed by Jeffrey Beers International, will look and feel — and maybe even sometimes be used — like a television set.

Seating around 300 people, there will be indoor and Strip-adjacent patio dining and a daily themed brunch, dinner and bar menu, with highlights from dishes featured on the show.

"[We will serve] lunches and dinners, capturing the live essence of that magic that has gone into 19 seasons of Hell’s Kitchen,” said the chef, who aims to “bring the finale here live to Caesars Palace."

The series, which airs in 41 countries around the world, offers far-reaching appeal and is a perfect match for Las Vegas’ tourism epicenter, which sees foot traffic from more than 22 million people per year.

"Gordon is a true visionary and all of us at ITV America are thrilled to be working with him on this passion project, which brings the Hell’s Kitchen experience to so many fans," said Ed Simpson, executive vp business development and international, ITV America, in a statement. "We see this as a unique extension of a powerful brand that, 17 seasons in, continues to resonate with millions worldwide. It’s an honor to be in partnership with both Gordon and Caesars in what will be a must-visit destination."

Hell’s Kitchen airs in the U.S. on Fox and is produced by ITV Entertainment in association with A. Smith & Co. Productions. Arthur Smith, Kent Weed, Kenny Rosen, David Eilenberg and Ramsay serve as executive producers. The 17th season of Hell’s Kitchen is set to air during Fox’s 2017-18 season.

Living the Vegas dream to its fullest the evening before the announcement, Ramsay took in a DJ set by David Guetta at the one-year anniversary party of Intrigue Nightclub at Wynn Las Vegas. On Friday night, after his big reveal and an appearance at Bon Appetit’s Vegas Uncork’d culinary and wine event, he hit Nobu inside Caesars Palace.