Grammys: Kanye West, Ed Sheeran, Sam Smith Top Social Media Moments
The evening's two double-performers and the night's trophy-collector captured all the clicks on Twitter, Facebook, Spotify and Shazam.
Sure, trophies were distributed during last night's telecast, but who really won the Grammy Awards?
According to social media, it was Kanye West, Ed Sheeran, Annie Lennox and Sam Smith.
Of the broadcast's 20.9 million show-related tweets, West also triggered the most tweets per minute of the broadcast when he rushed the stage when Beck won Album of the Year, followed by Madonna's matador-themed performance of "Living for Love" and Smith's final win of the night for Record of the Year.
The most mentioned designers of the night were Versace, Gucci, Tom Ford, Givenchy and Elie Saab.
On Facebook, 17 million people had 45 million Grammy-related interactions, globally, with Smith's Record of the Year win taking the top spot. Coming in second was AC/DC's rocking opener, and Madonna's performance was third. Also among the top moments were Prince's "Black Lives Matter" statement, Hozier and Annie Lennox's spiritual-themed mashup, Smith's "Stay With Me" duet with Mary J. Blige, West's performance of "FourFiveSeconds" with Rihanna and Paul McCartney, and Lady Gaga and Tony Bennett's "Cheek to Cheek" duet.
Spotify noted which musicians got the biggest post-show jump on the streaming platform: Lennox, with 147 percent overall and 211 percent just for her stage track "I Put a Spell on You;" and Beck, with 388 percent overall. His winning album, Morning Phase, increased by 524 percent, with his performed track with Coldplay's Chris Martin, "Heart Is a Drum," jumping 697 percent.
Other notable activity on Spotify after performances include the 188-percent increase in streaming of "Mr Blue Sky" by Jeff Lynne's ELO, a 494-percent hump on Brandy Clark's "Hold My Hand" and Juanes' "Juntos" rising 124 percent.
The most popular query on Shazam was Jeff Lynne ELO and Ed Sheeran's performance of "Mr. Blue Sky," followed by Katy Perry's anti-domestic violence anthem "By the Grace of God," and Sheeran's "Thinking Out Loud" with John Mayer, Herbie Hancock and Questlove. See the full top-ten ranking of Shazam's Grammys queries below.
1. Jeff Lynne ELO and Ed Sheeran, "Mr. Blue Sky"
2. Katy Perry, "By the Grace of God"
3. Ed Sheeran, John Mayer, Herbie Hancock and Questlove, "Thinking Out Loud"
4. Hozier, "Take Me to Church"
5. Adam Levine and Gwen Stefani, "My Heart Is Open"
6. Annie Lennox, "I Put a Spell On You"
7. Rihanna, Kanye West and Paul McCartney, "FourFiveSeconds"
8. Sia, "Chandelier"
9. Kanye West and Paul McCartney, "Only One"
10. AC/DC, "Highway to Hell"