Grammys: Bruno Mars, White Roses Top Social Moments
Lady Gaga, Kelly Clarkson and the best new artist award were also heavily discussed on Twitter.
Some of the biggest names in music were honored on the Madison Square Garden stage during the 2018 Grammy Awards on Sunday night, with the night’s top social media moments revolving around Bruno Mars' wins and the white rose-studded red carpet.
On Facebook, over 5 million users viewed the social media platform’s “GRAMMYs Live from the Red Carpet” special aired prior to the show. Throughout the night, the most-discussed moment among users was Bruno Mars winning record of the year for "24K Magic." The singer went on to sweep the awards, winning a total of seven prizes, including album of the year.
Lady Gaga’s intimate performance of “Joanne” and “Million Reasons” ranked as the evening's second most-discussed moment on Facebook, followed by Kendrick Lamar’s opening performance and Elton John’s duet with Miley Cyrus. Patti LuPone’s tribute to Andrew Lloyd Webber, in which she reprised her 1981 Grammy performance of “Don’t Cry For Me Argentina,” was also one of the night’s top moments among users.
As a symbol of their solidarity with those who've spoken out against sexual misconduct as part of the #MeToo movement, stars donned white roses, which are known to represent hope, sympathy, peace and resistance. The symbolic act garnered over 20K tweets throughout the ceremony, with Lady Gaga and Kelly Clarkson’s red carpet attire being the most tweeted about. Stars also tweeted their support for the movement ahead of the ceremony.
The most tweeted-about celebs on the red carpet included Camilla Cabello, Lady Gaga and Lana Del Rey. On Twitter, a variety of stars shared their excitement for the ceremony, congratulating performers and nominees. Host James Corden also received praise on Twitter from stars.
The best new artist category was also the most tweeted-about moment of the night, with a debate sparking over singers SZA and Alessia Cara. Cara secured the win, but SZA garnered 15 percent more tweets after the winner was announced, with users upset that SZA failed to win.
On Instagram, Rihanna and Cardi B received the night's top likes. Both stars shared photos of their red carpet looks, with the rapper poking fun at her look by comparing it to that of the character Edna Mode from The Incredibles.
Of the top five posts on Instagram, Cardi B's photos took up four of the spots, with each image showing her red-carpet moments. Bruno Mars, Chrissy Teigen and Tyler the Creator also received a high number of likes on Instagram on Sunday night.