Grammys: CBS, Recording Academy Announce 10-Year Deal

7 REP Gaga at Grammys
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Who cares if “Born This Way” sounds like Madonna? The egg stunt and another strong Grammys performance should help the single debut at No. 1.

The net will air the annual music show through 2021.

CBS and the Grammy Awards have reached a new 10-year deal that will keep music’s marquee awards show on the network through 2021.

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The deal includes the annual Grammy Nominations Concert Live, which heads into its fourth year, as well as the addition of a new two-hour special, details of which are still being worked out.

The Grammys have been on CBS since 1973. The 54th Annual Grammy Awards will be broadcast Feb. 12, 2012 live from the Staples Center in Los Angeles. The nominations concert, which will air on Nov. 30, also will be telecast live from Los Angeles.

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"We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature Awards event," Neil Portnow, President and CEO of The Recording Academy, said in a statement.  "We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved. In recent years, we have worked diligently to develop new Grammy programming that celebrates music throughout the year and now, with many more nights of great music and television ahead of us, we look forward to continuing to expand our brand and partnership."
Added CBS Corporation president and CEO Leslie Moonves: "We are excited to be the home of the Grammys for another decade and to continue our long and mutually beneficial partnership with The Recording Academy. The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope — both culturally and commercially."

Ratings for the Grammy Awards have been on the rise as the awards show has become more about the performances and less about acceptance speeches. This year’s telecast was watched by 26.7 million viewers, its largest audience since 2000.