Gucci Introduces Special Edition Grammy Timepiece
Gucci Timepieces & Jewelry and the Recording Academy will introduce the watch on Jan. 25 at a preview event with Janelle Monae.
There's a stylish way to commemorate the Paul McCartney and Ringo Starr Beatles reunion in this year's Grammys. On Jan. 25, the night before the annual music awards show, Gucci Timepieces & Jewelry and the Recording Academy will launch the latest special edition Grammy watch at a private event at the Grammy Museum, with R&B and soul artist Janelle Monae. In previous years, Jennifer Hudson and John Legend have kicked off watch launches.
Gucci's Grammy Special Edition Interlocking watch ($1,295 in 37mm and $1,495 in 42mm) is the first of its Grammy watches to feature a dial made from grammium, a unique metal alloy used to sculpt the iconic trophies shaped like gramophones. Colorado artist John "Grammy Man" Billings, who handcrafts the statuettes, developed grammium 50 years ago. Billings ships the material to Gucci Timepieces' manufacturing facility in La Chaux-de-Fonds, Switzerland, where the dials and the watches are made. With its golden yellow sunray dial contrasted with a slick black polished and brushed PVD case, the design brings a modern vibe to the house's classic GG interlocking motif. The case backing is embellished with the Grammy Awards logo.
The Recording Academy, organizers of the Grammy Awards, became partners with Gucci Timepieces & Jewelry in 2010. Since then, the Italian fashion house has supported the Academy's philanthropic, preservation and education efforts, including working with the Grammy Museum and the Grammy Foundation. In 2011, Gucci helped fund the digital restoration and preservation of more than 30 recordings by Thomas "Fats" Waller plus original compositions from the Muzak archives. In 2012, the brand established the Music Fund to discover promising young musicians from around the world, most recently from China, the U.K. and Japan. Maybe one day, those talented young artists will find themselves played offstage when their time is up.
The timepiece will be available at Gucci.com and Gucci boutiques in February.