Gravitas Ventures Nabs Underdog Campaign Doc 'How to Fix a Primary' (Exclusive)

HOW TO FIX A PRIMARY
Courtesy of Brittany Huckabee

Brittany Huckabee's film follows Abdul El-Sayed confronting the Michigan establishment to become the country's first Muslim governor.

The success of Netflix's AOC documentary Knock Down the House has indie distributors looking for other political campaign films with progressive candidates facing insurmountable odds against them.

So Gravitas Ventures has picked up the North American rights to Brittany Huckabee’s documentary feature How To Fix A Primary, about a young doctor, Abdul El-Sayed, challenging to become the country's first Muslim governor in Michigan.

An Oct. 20 on demand release for How To Fix A Primary is planned, just ahead of the Nov. 3 presidential election, as well as a simultaneous DVD and Blu-ray disc release.

"How to Fix a Primary pulls back the curtain and gives audiences a look into what it’s like to run a campaign. Not only is it informative and important viewing, but it is equally entertaining and dramatic,” said Brett Rogalsky, Gravitas Ventures acquisitions coordinator in a statement.

El-Sayed, a former Detroit health commissioner, is a CNN expert on COVID-19, but in 2018 challenged frontrunner and eventual winner Gretchen Whitmer in Michigan's Democratic primary to replace Republican Gov. Rick Snyder.

Using exclusive access, Huckabee follows El-Sayed and his underdog campaign team as they seek endorsements from Bernie Sanders and Alexandria Ocasio-Cortez, who both appear in the doc, and battle against Islamophobia and the Michigan political establishment.

How to Fix a Primary is produced by Huckabee and Joshua Seftel, with Wajahat Ali as a consulting producer. Gravitas Ventures executive vp and general counsel Brendan Gallagher negotiated the deal with Adam Segal of The 2050 Group on behalf of Version One Productions and Smartypants Pictures.