'Green Hornet' getting 3D treatment

Release date pushed back for Seth Rogen starrer

Sony on Thursday announced Hollywood's latest 3D conversion, with the studio vowing to execute the "Green Hornet" enhancements in top quality and produce all of its visual-effects shots in original 3D.

To accommodate the work, the Seth Rogen starrer will move from its previous release date of Dec. 22 to Jan. 14. The move to next year's Martin Luther King Jr. weekend represents the most recent of four dates penciled in for the comics-based actioner's domestic debut.

To allow the "Hornet" move, Sony will shift comics-inspired vampire actioner "Priest" from a Jan. 14 launch to March 4. "Priest" long has been tagged as a 3D production.

Sony domestic distribution president Rory Bruer said director Michel Gondry planned from the start of production for the possiblity of "Hornet" being released in 3D, though his work to date didn't include any 3D cameras.

"He always kind of shot it having the possiblity of having it in 3D in mind," Bruer said. "It's got a lot of depth and amazing visuals."