Greenberg joins Peace Arch


NEW YORK -- Production outfit Peace Arch Entertainment is launching its domestic theatrical acquisitions arm with the hire of Larry Greenberg as senior vp acquisitions.

The veteran Showtime acquisitions executive will report to COO John Flock in Los Angeles and acquire films for the company's home video divisions and new theatrical distribution.

Greenberg joined Showtime in 1995 as a film evaluator and was promoted to vp acquisitions three years ago. His deals for the pay TV network included the world premieres of Adrian Lyne's "Lolita," Allison Anders' "Things Behind the Sun" and Henry Bean's "The Believer." He also helped launch the Showtime Exposure documentary series and Laugh Out Loud stand-up comedy series.

Before Showtime, Greenberg had a five-year story editor stint at writer-producer Jim Kouf's Walt Disney Pictures-based production company.

On Wednesday, Peach Arch said that its home entertainment arm had acquired the North American rights to British director Christopher Payne's 2000 comedy feature "The Jolly Boys' Last Stand," starring Sacha Baron Cohen-Andy Serkis. The film, which portrays the adventures of London drinking buddies amid careers and marriage proposals, is set for a Nov. 6 release.