This Is Pantone's Color of the Year
Pantone, which is billed as the global color authority, has announced the color of the year for 2017: Greenery.
The leafy color is described as "a fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew." Given this year's tense political climate and the number of worldwide tragedies, the chosen color certainly feels appropriate.
While last year's Pantone color of the year — Serenity and Rose Quartz — was chosen for creating "a soothing feeling of order and peace" and reflecting gender fluidity, "Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape," said Leatrice Eiseman, executive director of the Pantone Color Institute.
"The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy," continued Eiseman. "Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy."
Indeed nature's hue has been seen on recent runways of Kenzo, Michael Kors, Gucci, Balenciaga and Zac Posen. The red carpet also has seen stars wearing the spring-friendly shade this year — think Sarah Paulson's embellished Prada gown and Tina Fey's deep-V Oscar de la Renta gown at the Emmys; Saoirse Ronan's sequined Calvin Klein Collection dress at the Oscars; and Jada Pinkett Smith's Atelier Versace gown at the Golden Globes.
Looks like next year's "it" color has gotten the green light.