GreeneStreet adds exec


GreeneStreet Films has appointed Amy Beecroft, HBO's former director of international theatrical distribution, to head its international sales division.

Beecroft, who spent a year and a half at HBO, was in charge of expanding the cabler's international distribution and served as a bridge between Picturehouse and HBO creative execs. HBO, co-owner of Picturehouse with New Line Cinema, is now seeking to lessen its role in theatrical releasing through the specialty film outfit, and no replacement for Beecroft has been named.

Beecroft's new role offers her an opportunity to expand GSFI's sales, marketing and distribution. She said she hopes to bring more high-quality genre fare to GreeneStreet's traditionally art house and mainstream feature slate.

Beecroft, who headed directly to the Sundance Film Festival after her HBO exit, will attend next week's Berlin International Film Festival and will have ample time to grow the company's traditionally strong Festival de Cannes presence. She will be based in Los Angeles.

With Beecroft's leadership, GSFI and president John Penotti are looking to increase sales and acquisitions of third-party features and have stronger representation of GreeneStreet-financed and produced films.

Beecroft replaces Ariel Veneziano, who left in September to head the sales arm of Mel Gibson's Icon Prods., Icon Entertainment International. As part of the move, IEI acquired sales rights to several Greene-Street titles and GreeneStreet gained access to Icon's theatrical distribution outlets in Australia and the U.K.

Before HBO, Beecroft served as vp international theatrical distribution at First Look Studios.