Group Nine Media Lays Off 20 Employees in Thrillist Video Reorganization

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Group Nine Media CEO Ben Lerer

The cuts come four months after the roll-up of Thrillist, The Dodo, NowThis and Seeker into Group Nine Media.

Group Nine Media has laid off about 20 employees from men's lifestyle brand Thrillist as the online publisher reorganizes to place an emphasis on video production, The Hollywood Reporter has confirmed.

The cuts, which took place Thursday, Feb. 9, affected less than 4 percent of the staff at Group Nine, which has about 500 employees. The cuts are not part of a larger downsizing at Group Nine, and the company is said to be planning to add between 100 and 200 new employees this year.

Group Nine was formed in October as a roll-up of Thrillist, NowThis Media, The Dodo and Discovery Communications' Seeker. At the time of the merger, Discovery invested $100 million into the business, which has 4 billion monthly video views combined. Thrillist co-founder Ben Lerer is CEO of the new venture.

"Thrillist has meaningful momentum and ambitious growth plans for the future," reads a statement provided by a Group Nine spokeswoman. "We sometimes have to make difficult decisions like this to support growth and to stay ahead of the evolving media landscape. It's an unfortunate reality of 'growing up.' Days like yesterday are no fun and will work to help the talented people affected find new roles at companies they'll love."