Groupon Books Superfan Tiffany Haddish for Super Bowl Ad
The 'Girls Trip' breakout, whose story on 'Jimmy Kimmel Live!' of using a Groupon with Jada and Will Smith went viral, will debut as the new face of the company during the big game.
There are 62,000 Google search results for the pairing "Tiffany Haddish" and "Groupon." The Girls Trip star has not been shy about sharing her love of the discount e-commerce marketplace, evidenced by many interviews and media appearances but most notably on Jimmy Kimmel Live! when she told Kimmel about going on a swamp tour with Will and Jada Pinkett Smith in Louisiana while on location filming the blockbuster comedy.
Her loyalty is paying off: Groupon has named Haddish as its new spokesperson for a series of ads including the company's Super Bowl commercial, its first in seven years.
According to a press release announcing the partnership, Haddish "ranks in the top one percent of most frequent Groupon purchasers and has literally saved thousands of dollars as a Groupon customer," and the ads will find her showing "why it makes sense to use Groupon every day to save money and support small businesses."
In a statement, Haddish joked that the deal is long overdue.
"Nobody knows Groupon like I know Groupon. I've been speaking out for them for years," she said. "In fact, I should have already been their spokesperson. I've invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses."
As part of the deal, Haddish will clue users in on some of her favorite Groupon categories, available here. Groupon chief marketing officer Vinayak Hegde said the company is thrilled to have her on board, adding, "Tiffany’s award-winning talent and well-known passion for our brand make her the perfect choice to serve as the face of Groupon.”
Creative for the 30-second spot — to air Feb. 4 during the fourth quarter of the game — is being handled by O’Keefe Reinhard & Paul.
Haddish, who recently published a comedic memoir titled The Last Black Unicorn, will next be seen starring alongside Tracy Morgan in the new TBS show, The Last O.G., and recently wrapped production alongside Kevin Hart for Universal’s Night School. She made her Saturday Night Live debut in November, opening with a joke about her net worth. “I googled myself — it said I’m worth $2 million!" she quipped. "What do I need to do to get this money?"
While her salary has not been revealed, the Girls Trip star should be closer to that goal with the new Groupon gig.
Haddish is repped by APA, Principato-Young Entertainment and the law firm of Del Shaw Moonves Tanaka.