Guadalajara film fest brings in new director

Ivan Trujillo replaces Jorge Sanchez

MEXICO CITY -- The Guadalajara International Film Festival, Mexico's longest-running cinema event, has tapped industry veteran Ivan Trujillo as its new director.

Trujillo, who directed the Mexican film archive Filmoteca for nearly two decades, is taking the reins of the Guadalajara film fest as it heads into its 26th edition in March.

He is replacing Jorge Sanchez, festival director since 2005. At the past edition of Guadalajara, where Sanchez announced he would be stepping down, there was talk that he may be looking to launch a new film fest in Mexico City.

Mexico boasts well over a dozen film festivals annually, with Guadalajara and Morelia standing out as the top two industry events. The younger Morelia International Film Festival rivals Guadalajara in terms of programming, organization and star power, yet Guadalajara's fast-growing film market makes it a larger, more business-friendly affair.

The Mexico City International Contemporary Film Festival, once a promising third option, was canceled this year because of "insufficient funds."