Gucci Drafts Harry Styles, Billie Eilish for Film Series Co-Directed by Gus Van Sant, Alessandro Michele

Harry Styles attends the 2019 Met Gala -Getty-H 2019
Taylor Hill/FilmMagic

Gucci's new miniseries will feature a new collection by Alessandro Michele.

In May, Gucci creative director Alessandro Michele teased plans to Vogue about how he planned to reinvent the house's strategy, both in terms of the number of collections per year and how the designs would be unveiled.

"We will update it, but we will have to restore what we had in the past, and maybe show you a more inventive product. To do that, we need more time," he said, telegraphing a tectonic shift in the fashion business spurred by the devastating COVID-19 pandemic.

Today, part of that inventiveness has now become clear. Gucci and Michele today announced GucciFest, a digital fashion and film festival, conceived as a showcase for the collection Ouverture of Something That Never Ended. It is scheduled for Nov. 16-22. The star of the show — aside from the designs, of course — will be a seven-episode miniseries, shot in Rome and co-directed with filmmaker Gus Van Sant, and starring performer Silvia Calderoni.

The series will follow her in a "surreal daily routine in the city" as she encounters a string of famous faces and friends of the house including Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.

The episodes will be released daily during GucciFest as an exclusive broadcast on YouTube Fashion, Weibo, Gucci YouTube and embedded on a dedicated site, GucciFest.com. Also announced today, Ouverture of Something That Never Ended will be joined on the program by fashion films celebrating the works of 15 independent young designers. Those designers are: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton.

Gucci's dedication to the art of film is well known in Hollywood. The house is the longtime partner of LACMA's Art+Film gala, an annual fundraiser that always plays host to A-list stars, filmmakers, studio chiefs and art world gliteratti.