Gucci's 'Year of the Pig' Collection Stars 'Three Little Pigs' Characters
Brothers Practical Pig, Fiddler Pig and Fifer Pig appear on a watch and patches that adorn apparel and accessories; the original 1933 film poster is featured on a sweater and T-shirt.
It is soon to be the year of the pig. And Gucci is taking note.
In anticipation of the Chinese New Year on Feb. 5, the Italian luxury brand has released a swine-themed collection emblazoned with imagery from the 1933 United Artists’ animated short film Three Little Pigs, produced by Walt Disney, as well as their own pig protagonist.
The 35-piece collection (that just hit Gucci boutiques and Gucci.com) ranges from $250 for socks to $1,980 for a tote bag. Also in the mix are shoes, backpacks, scarves, beanie caps, and women's and men’s wear including pajamas, sweaters and T-shirts. Two colored resin brooches and a crystal-embellished cuff bracelet feature a winged pig in a nod to the idiom, “When pigs fly.”
The Three Little Pigs characters (brothers Practical Pig, Fiddler Pig and Fifer Pig) appear on patches adorning Gucci’s signature Ace sneakers with webbing trim, the GG-logo Supreme backpack, tote bags, wallets, a women’s denim shirt, men’s shirts, and a blouson windbreaker as well as an exclusive watch. An image of the original Three Little Pigs film poster shows up on a white cotton T-shirt and a sweater.
Gucci's creative director Alessandro Michele has frequently incorporated iconic pop culture references, such as the logos of Paramount Pictures and Major League Baseball teams, into his designs. Most recently, the label’s resort 2019 collection featured a capsule line embellished with Chateau Marmont logos. Other Disney references popped up in Gucci’s spring 2017 menswear line (Donald Duck patterns and appliques) and this spring’s women’s line that includes Mickey Mouse handbags.
The campaign for Gucci’s new dedicated “Year of the Pig” collection, shot by photographer Frank Lebon, stars adorable teacup pigs posing as pets with models who are depicted as “leading luxurious New York lives,” says a statement from the brand.
Interactive content on the Gucci app will allow users to take selfies or film themselves dancing with the Gucci pig.