Gwyneth Paltrow Is Launching a Healthy Take-Out Food Concept

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Gwyneth Paltrow

Naturally it’s a joint effort with her celebrity trainer bestie, Tracy Anderson.

The Memorial Day issue of Hamptons magazine features Gwyneth Paltrow posing beside her other half — no, not her current flame or the person from whom she "consciously uncoupled," but her best friend and trainer, Tracy Anderson. Along with interviewing each other, the famous blondes also share the news that they, along with business partner Maria Baum, are launching a healthy, organic food take-away company in the Hamptons.


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Anderson is widely known for training stars including Jennifer Lopez, Kim Kardashian and Madonna and, of course, Paltrow’s Goop has made it clear she’s into a healthy lifestyle. So their company, 3 Green Hearts, is no real stretch. But, while offerings include things like fresh juices and smoothies, gluten-free pastas, kale ravioli, quinoa salads and fish tacos, Anderson tells the magazine that because she’s a "major foodie," they will also have frosting shots. Of course, this is no Betty Crocker frosting from the supermarket. Theirs will be made "without all the processed things that really hurt us," according to the trainer. 

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The meals will be available as take-out from Anderson’s new fitness studios in East Hampton and Water Mill, and plans are to expand to her other studios and bridge into green cleaning products and paraben-free beauty formulas.

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As for Paltrow, she also shared how Anderson motivated her when training for Iron Man. "I remember there was a certain part where I felt like I was going to cry. I just physically and mentally couldn’t do it anymore. It was just too hard for me. You said to me, ‘Don’t even think of it like that. It’s not an option. It’s like brushing your teeth. You get up and do it.’ I had such a powerful shift that day." It’s good to know even Paltrow needs to be pushed.