Gwyneth Paltrow Becomes Madonna, Audrey Hepburn for Max Factor

Max Factor
Gwyneth Paltrow as Madonna, representing the 1980s

She also transforms into Brigitte Bardot and Farrah Fawcett for the beauty brand.

In celebration of Max Factor's 100 Years of Glamour campaign, Gwyneth Paltrow is channeling four style icons for the beauty brand.

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Thanks to Max Factor global creative design director and international makeup artist Pat McGrath, the actress is given pretty spot-on makeovers as Audrey Hepburn, Brigitte BardotFarrah Fawcett and former bestie Madonna. Given that the late Max Factor himself (nee Maksymilian Faktorowicz) once worked with so many famous faces, including Judy Garland, Jean Harlow and Bette Davis, the campaign is the perfect way to pay tribute to the century-old label's influence in Hollywood.

Check out Paltrow's transformations below. What do you think? Weigh in on the comments.

Paltrow as Audrey Hepburn to represent the 1950s.

Paltrow as Brigitte Bardot to represent the 1960s.

Paltrow as Farah Fawcett to represent the 1970s.