Gwyneth Paltrow Encourages Normals to Go Makeup-Free

Gwyneth Paltrow at THR Power Stylist Dinner - Getty - H 2016
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All it takes to glow like Gwyneth is a $185 goop Glow Kit.

Any pretty person will tell you that there's no act more freeing than going #makeupfree — except perhaps posting said #makeupfree look to Instagram and thusly proving your bravery (and natural beauty!) to the world. 

The latest pretty person to do so was none other than Gwyneth Paltrow. "#nomakeup for my 44th birthday, embracing my past and future," wrote the actress in the caption of her birthday look. "Thank you for the instalove #goopgoesmakeupfree." 


A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on

But Paltrow gets it — not everyone wakes up looking like a Hollywood star. Her solution? According to a press release, all it takes to feel #makeupfree-pretty is the goop Glow Kit by Juice Beauty, which includes the goop Luminous Melting Cleanser and goop Exfoliating Instant Facial, bundled together for the bargain price of $185 (as opposed to $215).

In the release for the #goopgoesmakeupfree movement, Paltrow detailed the reason for her push. "One of the most interesting things about being a woman is that around the time you turn 40, you get what I like to call a software upgrade," she said of how aging is like downloading iOS 10 for your iPhone. "Along with it comes some amazing new features, the roadmap to true self-acceptance, real insight into you are, and kind of not giving a s#*t about the things that are unimportant."

She continues, "The future suddenly has scarcity to it, and the past is all over your face. I have been very inspired by the #nomakeup movement as the message behind it says, here I am, this is me. This is what I look like, this is where I am in time, and I embrace it."

The more you know.