Gwyneth Paltrow, 'Grace and Frankie' and the Origins of Goop's Organic Lube

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Gwyneth Paltrow

Because your "absorbent areas" deserve the best.

For its first-ever sex issue, Goop left no stone unturned.

Gwyneth Paltrow's organic-based website dove deep in order to make top-notch, all-natural recommendations to its readers on everything from dildos (Goop recommends the solid gold, $15,000 variety) to a waterproof vibrator — all of which were given the coveted Goop stamp of approval.

Twenty-four karat dildos are one thing, but it took an encounter with Jane Fonda and Lily Tomlin's Netflix hit Grace and Frankie for Paltrow to realize that perhaps Goop women should be seeking organic lubrication products, too.

"Frankie [Tomlin] makes her own homemade lube," Paltrow told Chelsea Handler on the comedian's new Netflix talk show, Chelsea. "We started talking about, ‘Is lube toxic? Why is she making homemade lube?’ Then we started looking and reading in the ingredients panel — we’re very conscious about nontoxic products at Goop — and we learned that lube is actually really toxic."  

So, after a bit of research, the Goop team came across an organic, 100 percent vegan lubrication brand called Sliquid, which makes a water-based, water-soluble lube which Goop boasts, "isn’t sticky, is easy to wipe off, and — perhaps best of all — it’s stain-free." 

"It goes in very absorbent areas, as we know, so, yes, we found a nontoxic organic lube that we are now selling on," said Paltrow. And for only $13, its relatively affordable — even for all the non-movie stars out there. 

As the insightful Handler wisely observed, "Whatever you’re shoving up yourself, you should know about." We couldn't have said it better ourselves.