Gwyneth Paltrow Takes Aim at Stephen Colbert's Goop Parody

Stephen Colbert and Gwyneth Paltrow - H 2015
Photo by Richard Shotwell/Invision/AP; Photo by Richard Shotwell/Invision/AP

"It’s about time someone brought a sausage or two to this clam bake," Paltrow says, welcoming Colbert to the celeb lifestyle brand club.

Last Friday, Stephen Colbert announced on The Late Show that he was following in the steps of Gwyneth Paltrow, Blake Lively and other entrepreneurial celebs and launching his own lifestyle brand. After ribbing the celebs for hawking, as Lively has put it, "a one-of-a-kind curated lifestyle," Colbert revealed a parody video announcing his own brand, Covetton House, that "begins with a conversation between equals and ends with the 3-digit code on the back of your credit card."

Today, Paltrow got in on the joke and welcomed Colbert and also Snoop Doggy Dog to the celebrity-turned-lifestyle-brand club with a bit of advice on Goop. In a column, titled "6 Fail-Proof Tips for Launching a Men's Lifestyle Site," Colbert's "new friends at goop" manages to poke fun at the absurdities of their own brand while also offering "ideas for a successful launch" and even some suggestions for articles such as "achieving the perfectly imperfect man bun — subject line: The Panty Dropper of Hairstyles — which you can easily stretch into a six-part slideshow (six times the pageviews!), complete with product integration." Among other tips: "Get good at telling people what to do" and "if something is expensive, front like you own it."

The Goop gang ends with the suggestion that Colbert "visit soon: A-Steam's on us!"