Gwyneth Paltrow Launches Valentino Collab, Goop Pop-Up Store

Gwyneth Paltrow Valentino Goop - sq 2015
Courtesy of Instagram/Gwyneth Paltrow

Goop the halls this holiday season.

It’s been a busy holiday season for Gwyneth Paltrow and her Goop elves, who have been working hard to roll out a number of different exciting plans in the coming weeks.

To start, the actress is launching a Goop pop-up store in New York City — but it will be selling more than just your run-of-the-mill Chia Oils and Santa Monica-scented candles. WWD reports that inside this temporary space, which will run from Nov. 23 to Dec. 24 at the Time Warner Center in Midtown, Goop will launch a 25-piece capsule collection of apparel and accessories in partnership with Valentino.

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The collaboration marks the first time that Valentino creative directors Maria Grazia Chiuri and Pierpaolo Piccioli, who starred on the cover of THR's 25 Best Red-Carpet Designers issue alongside Paltrow, have worked with a celebrity for a line. Rather appropriately, the collection is inspired by Wonder Woman. 

“To me, it’s a fantastic and resonant idea because everybody is working, having kids, trying not to miss a soccer game while at the same time being on a conference call,” Paltrow told the New York Times. “The modern woman is a wonder woman.”

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Though Goop tends to air more on the refined, minimalist side of things aesthetic-wise, the collection features a welcome, whimsical take on a grungier style. This edgier flair is especially apparent in the Terry Richardson-lensed campaign images, which show Paltrow modeling a gold star-printed tulle skirt, vintage-inspired band jacket and sneakers while hanging curbside in front of a graffiti Valentino x Goop logo.  

The collection retails between $275 for a leather bracelet and $10,500 for a moto jacket (not too shabby when compared to the prices on Goop’s 2015 gift guide), and will also be available online at beginning Nov. 23.