H&M Faces Twitter Backlash for "Racist" Hoodie

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People were furious the fashion giant's U.K. website was selling the garment, which was modeled by a black child.

H&M received a fierce backlash late Sunday night for what many people are describing as a "racist" item of children's clothing.

Twitter users noticed that the Swedish fast-fashion giant's U.K. site was selling a green hooded top emblazoned with the phrase "Coolest Monkey in the Jungle" and modeled by a black child.

The criticism was swift, with many accusing H&M of a jaw-dropping lack of awareness at best or casual racism at worst. As of early Monday morning, U.K. time, the hoodie was still available for sale.

By 9 a.m. local time, the listing had been altered, with the image of the child modeling the garment missing. H&M has yet to address the controversy. 

Here are some of the reactions on Twitter.

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