H&M Teams Up With L.A. Nightlife Impresario Brent Bolthouse
The Swedish retailer is dressing all the cocktail waitresses and waiters at Bolthouse's stylish new Santa Monica lounge The Bungalow
Last week, one of L.A.'s most prominent and stylist nightlife hotspot developers, Brent Bolthouse, who launched both Hyde and Truesdale, opened his first-ever Santa Monica lounge space, The Bungalow, on the property of the Fairmount Hotel right in front of the ocean. And it couldn't be any more stylish, in both its open air, indoor beach-style spaces and in the outfits on the cocktail waitresses and waiters. Their ensembles were made by H&M, we just learned. Makes sense.
The look they're working is a mix of Americana vintage and rock 'n' roll - much like the space itself. Bolthouse's partner on The Bungalow, Jennifer Rosero, is actually working continuously with the staff at H&M to bring their latest trends to Santa Monica’s seaside cottage getaway throughout the seasons. So there isn't just one look - the looks will keep evolving.
The Bungalow’s cocktail waitresses are now sporting casual H&M graphic print rock 'n' roll tops featuring Patti Smith, Blondie, Nirvana and retro MTV logos along with chic H&M leather shorts to add some spice.The men of The Bungalow are dressed in H&M’s back slim jeans and carry a neo-preppy vibe with burgundy suspenders and classic matching shirts.
The Bungalow is located at 101 Wilshire in Santa Monica, and will be open all year round.