Habbo inks deal with Double Fusion


SAN DIEGO -- Habbo announced that leading in-game advertising firm Double Fusion has become it ad sales agency of record as it looks to further integrate fashion, sports and entertainment brand into its teen-centric virtual world.

The deal with Double Fusion will enable brands to participate in contests, interstitials, in-world billboards, customized brand rooms and sponsored entertainment. Habbo's 2.4 million unique visitors per month spend an average of 40 minutes on the site per visit.