Hailey Bieber to Launch Beauty and Cosmetics Line
The newlywed has put her married name to work by trademarking "Bieber Beauty" following a fall filing for "Hailey Bieber" fashion products.
The 22-year-old model and wife of Justin Bieber has officially set her sights on the beauty industry.
According to the United States Patent and Trademark Office, Hailey Bieber filed on Aug. 10 to trademark "Bieber Beauty." While details surrounding the collection have not yet been released, fans can expect “beauty and cosmetics products” to eventually roll out, which could include a broad array of items.
Though this moment marks a first for Hailey, she has plenty of experience in the beauty industry through her work with L’Oréal Professionnel (as a brand ambassador) and ModelCo (where she created a makeup line for the Australian brand). In September, she was announced as the new face of BareMinerals, and she starred in their “Full of, Free of” campaign.
When it comes to fashion, the model has been linked to Levi’s (as the first face of their 501 jeans), Adidas, H&M and Roxy; she also collaborated with Hawaiian pro surfer Kelia Moniz on a swimwear line called Sister that launched last month.
In October, she filed to trademark "Hailey Bieber" for a huge range of fashion products, including athletic shoes, bathing suits, jeans, dresses, blazers, skirts, shorts, hats, T-shirts, sleepwear, lingerie, loungewear, footwear, jackets, jogging suits, socks and more.
With a reach that encompasses music, fashion, and beauty, the Bieber family appears to be building a wide-ranging empire.