Halle Berry Invests in a Luxury Lingerie Line
The Scandale Paris brand will be sold at Target
The Academy Award-winning actress announced Thursday that she has invested in the iconic French lingerie label Scandale Paris, marking her as co-owner of the 80-year-old brand. Berry will partner with Eric Ryd, owner of Hong Kong-based manufacturer Hop Lun, to relaunch the luxury label.
Most exciting of all: Scandale Paris is set to launch in select Target stores and Target.com on Oct. 27. According to an official release, the range of undergarments is "designed to uniquely celebrate the many roles woman play [...] as well as the desire to feel her best self." The debut collection will feature 10 pieces, including bras ($16 to $18) and panties ($7).
"I fell in love with Scandale while I was in Paris, because the brand reminded me of the city itself — beautiful and inspiring" Berry said in a statement, adding that the brand will launch globally in 2015. "I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades."
Come Monday, you can bet we'll be swinging by a Target store after work. See ya there.