Hallmark gets new on-air look, tagline


Hallmark Channel is set to introduce a new on-air look and campaign with the new tagline "Make Yourself at Home" -- intended to "reinforce the network's reputation as a destination for quality, family-friendly programming where viewers can get comfortable and tune in for great stories" -- on March 1. The new on-air campaign, which will be seen in every daypart, will include new music, new graphics and new colors, with an emphasis on the letter "H," representing such words as "happy," "humorous" and "home." This marks the first time since the channel's launch in 2001 that Hallmark has done an extensive revamping of its on-air image and its consumer Web site.