Hallmark makes Web home for 'Adoption'


Hallmark Channel will stream its original series "Adoption" on its Web site, www.hallmarkchannel.com, starting Nov. 1. This marks the first time that the Crown Media Holdings-owned cable channel has presented an original series online. As part of this project, Hallmark has also partnered with Google on a search term marketing campaign for "adoption"-focused searches. Relevant searches will display a sponsored link to the Hallmark site on top of the Google results page.