Hallmark renewed at DirecTV


Crown Media Holdings, owner and operator of Hallmark Channel and Hallmark Movie Channel, has renewed its distribution agreement for Hallmark Channel with DirecTV for a multiyear term.

Additionally, DirecTV will have the right to distribute the standard-definition and high-definition versions of Hallmark Movie Channel. DirecTV distributes Hallmark Channel to nearly 15 million homes. The news is part of a recent hat trick for Crown Media, following on the heels of carriage renewals with Time Warner Cable and Comcast.