Hallmark unveils Martha Stewart specials
Part of programming block in partnership Living OmnimediaNEW YORK -- Martha Stewart will do two hour-long primetime specials focused on Halloween and Christmas for the Hallmark Channel and is also preparing two prime-time interview specials for the network with "innovators and doers in the fields of entertainment, politics and culture."
The news came Monday as part of the unveiling of details for a previously announced Hallmark programming block in partnership with Martha Stewart Living Omnimedia.
The block launches Sept. 13 and will be anchored by the hour-long "The Martha Stewart Show" at 10 a.m.
Weekdays, the network will follow up the show with new series featuring faces from the MSLO talent pool.
First, it will air an hour-long topical and humorous talk show, executive-produced by writer and director David Steinberg and hosted by Sirius XM's "Whatever" hosts Alexis Stewart and Jennifer Koppelman Hutt. There will be a studio audience, plus the home audience will be engaged through call-in and Skype-ing opportunities.
The show will be followed weekdays by half-hour show "Mad Hungry with Lucinda." Host is Lucinda Scala Quinn, executive food editor at MSLO and host of Sirius show "EatDrink."
From 12:30 p.m. to 1 p.m., Hallmark will air seasons one through four of the MSLO's "Everyday Food."
That will be followed by three hours of select episodes from MSLO's library.
The program block ends with encore airings of "The Martha Stewart Show" at 4 p.m. and 5 p.m..