Hands-on approach at EMI

Chair rolls out two catalog units

EMI Group chairman Guy Hands continues to make changes, creating two new recorded music business units focusing on exploiting catalog and synch opportunities.

EMI Music Catalogue, Compilations, Studios and Archives has been established to enhance the opportunities for EMI's catalog. London-based Stephen Alexander — who has served for the past five years as managing director at Terra Firma, Hands' equity firm that bought EMI last year — becomes executive vp of the CCSA division.

His immediate priorities "are to ensure the continued delivery of targeted consumer products, in multiple formats, derived from EMI's rich and varied catalog," the company said.

Meanwhile, EMI Music Licensing and Synch has been created, with Ronn Werre rising to executive vp of the unit. Werre, who joined EMI Music 10 years ago as vp major accounts, was promoted in 2005 to president of EMI Music Marketing in North America, overseeing sales, catalog, synch, licensing and special markets.

In his new role, Los Angeles-based Werre, who continues in the role as executive vp global sales, will be tasked with maximizing licensing revenue opportunities for the group and its artists.

"I am looking forward to working with Stephen and Ronn in these important roles," Hands said. "We have a responsibility to all our artists to maximize the returns on their music, both when newly released and over many years. Stephen's and Ronn's skills and drive will deliver real benefits to them."

Alexander and Werre report to Hands.

Lars Brandle is global news editor at Billboard.