'Harry Potter' Author J.K. Rowling Launches Mysterious Website

J.K. Rowling Headshot 2011
Dave Hogan/Getty Images

LONDON, ENGLAND - FEBRUARY 13:  (UK TABLOID NEWSPAPERS OUT) J K Rowling arrives at the Orange British Academy Film Awards 2011 held at The Royal Opera House on February 13, 2011 in London, England. 

Pottermore.com has a logo and the words "coming soon," followed by her signature.

Harry Potter author J.K. Rowling on Wednesday launched a mysterious website dubbed Pottermore.

Pottermore.com currently features simply a logo along with the message "coming soon" and Rowling's signature.

The launch came after a "Secret Street View" challenge in which 10 Harry Potter-themed websites were given coordinates -- each of which pertained to a different letter in "Pottermore," according to Digital Spy. The letters were then pieced together to reveal the website's URL.

An editor at the Potter site HPANA.com claims to have seen a sneak preview of the site, calling it "breathtaking in scope, detail and sheer beauty."

Meanwhile, a Twitter account also has been set up at twitter.com/pottermore.

The site's appearance comes just weeks before the July 15 release of Harry Potter and the Deathly Hallows Part 2, the final installment in Warner Bros.' film franchise.

Watch a trailer below.