'Harry Potter' reigns at the boxoffice Friday

'Half-Blood Prince' earns $26.8 mil, pushing total to $107 mil

"Harry Potter and the Half-Blood Prince" has easily ascended to the weekend's boxoffice throne.

The PG-rated Warners release, which exploded onto the scene with a record $22.2 million worth of midnight screening coin Wednesday, took in an additional estimated $26.8 million Friday from 4,325 theaters. That brings its total domestic coin to about $107 million after its first three days.

"Prince," which has lost a little momentum in the wake of its fans' initial rush to the boxoffice, is on track to enjoy the best first five days of any Potter movie, outdistancing "Harry Potter and the Order of the Phoenix," which took in $139.7 in its first five days in 2007. At the moment, though, it's not in a position to challenge five-day boxoffice record-holders such as "The Dark Knight" and "Transformers: Revenge of the Fallen."

Anticipating "Prince's" coronation, other studios steered clear of launching any new wide releases this weekend.

"Bruno," last weekend's top film, swooned in its second weekend in theaters. Universal's R-rated comedy attracted just $2.8 million -- nearly an 81% drop from its opening Friday -- which left it in fourth place for the day.

Twentieth Century Fox's animated "Ice Age: Dawn of the Dinosaurs," in its third weekend, commanded the second spot with a Friday take of $5.4 million as it aims for the $150 million mark this weekend.

Paramount's "Transformers: Revenge of the Fallen," which hit $350 million domestically on Thursday, ranked third for the day with $4.2 million.

Holding down the fifth slot was Disney's rom-com "The Proposal" with $2.7 million.