'Harry Potter' tickets outpace 'Transformers'

Advance ticketing for sequel makes up 65% of daily sales

Advance sales of "Harry Potter and the Half-Blood Prince" are outpacing those of "Transformers: Revenge of the Fallen" or the fifth Potter movie, "Harry Potter and the Order of the Phoenix," at a similar point in their sales cycles.

Eight days before its July 15 opening, "Prince" accounted for 65% of daily ticket sales, online ticketer Fandango said Tuesday.

In a related promo, Fandango said a poll of more than 3,000 visitors to its Web site found that 85% of respondents had read all seven Potter books. "Prince" is the sixth Potter pic of a planned eight; Warners is splitting the seventh book into two movies.

" 'The Half-Blood Prince' is turning out to be one of our fastest-selling titles of the year," Fandango COO Rick Butler said.

Fandango began selling "Prince" tickets on June 17. Ticket purchasers get a free music download of the song "Friends and Love" from the film's soundtrack.