Hartnett upped to senior vp at NBC Agency


Bill Hartnett has been upped to senior vp advertising and promotion at the NBC Agency, East Coast.

Hartnett has been with NBC for 12 years, serving as vp since 2003. In his new role, Hartnett will add the responsibility of managing the integration and daily operation of the MSNBC creative services team into the existing structure of the NBC Agency, East Coast. He also will oversee the agency's East Coast digital promotion team across all platforms and help spearhead the brand strategy for NBC News.

Hartnett will continue to work closely with the NBC Agency, West Coast, on the promotion of "Late Night With Conan O'Brien" and "Saturday Night Live" as well as numerous NBC special events.

He reports to executive vp Frank Radice.

"Bill has been the 'go-to guy' for me and the department," Radice said. "From his first days here as a writer-producer to his time as director and then vice president, Bill has proven day in and day out that he can keep the wheels of this machine running both operationally and creatively. Under Bill's leadership, the department has flourished."

As vp, more than a dozen NBC staff members along with several freelance editors and producers reported to Hartnett.

In this role, he managed the output of all NBC on-air news promotion, including "The Today Show," "NBC Nightly News With Brian Williams," "Dateline NBC," "Meet the Press" and "The Chris Matthews Show." He also supervised promotion for "SNL" and "Late Night" for NBC Entertainment.