Hasbro Names Head of Film Development

Hasbro Studios, the screen entertainment arm of toy company Hasbro, has set Josh Feldman as the newly created position of head of film development.

Feldman, who joins Hasbro from his role as director of development at Genre Films, will be responsible for the operation of the studio's film division.

"With his tremendous experience in brand-focused film storytelling, Josh is ideally suited for this role as we look to expand our feature business," said Hasbro Studio president Stephen Davis said. "His focus will be on both our franchise and new brands in live-action and animation, and Josh will work closely with the studio's TV development, brand, design, digital and licensing teams to deliver full storytelling integration across our brand blueprint."

Despite some cooling of the toy adaptation trend, Hasbro’s products are still in high demand by Hollywood. Transformers: Age of Extinction has grossed over a billion dollars worldwide and there are several movies based on Hasbro brands in the Hollywood pipeline, either in post or in active development. Universal has Ouija and Jem and the Holograms wrapped while Paramount is working on G.I. Joe 3.

Feldman is coming from Genre Films, the production company run by prolific writer-producer Simon Kinberg. Feldman worked on the recent X-Men movies and the reboot of Fantastic Four, which recently wrapped. Feldman also worked at Benderspink and David Entertainment, where he worked on the sci-fi hit Chronicle.