Hayes promoted at Warners

Becomes senior vp in the digital distribution unit

Jacqueline Jourdain Hayes has been upped to senior vp, business and legal affairs, Warner Bros. Digital Distribution.

Hayes, formerly vp, business and legal affairs, will be responsible for providing legal counsel to the company's senior management on the acquisition, distribution and protection of content for digital platforms and other digital initiatives. She will oversee the negotiation of Warner Bros. video-on-demand and electronic sell-through licenses across multiple digital platforms, and manage legal issues around new digital business models.

Hayes has negotiated home video acquisition agreements for film and television content and for the manufacturing, marketing, and worldwide distribution of home video product, as well as the domestic pay-per-view and video-on-demand distribution of Warner Bros. content to cable, satellite and Internet licensees. Most recently, Hayes has been involved in the development of Warner Bros.' new business models and licenses for digital distribution by WBDD.

Hayes joined Warner Home Video in 1998 as counsel, and was promoted to vp, business and legal affairs of WHV in 2000. In July 2006, she joined WBDD division.