HBO appoints two TV execs

Names Casey Bloys to new role; hires Jocelyn Diaz

HBO announced a pair of high-ranking executive appointments Tuesday, promoting Casey Bloys to senior vp of comedy series and hiring Jocelyn Diaz as vp of drama series.

Bloys joined the network in 2004 and helped develop HBO's summer breakout "Hung" and the upcoming "Bored to Death." Bloys will oversee production and development of all half-hours on the network.

"Comedy isn't something you can teach, either you know it or you don't," said Sue Naegle, president of HBO Entertainment. "Casey has a natural ability and a great eye for talent. It's hard to imagine HBO's comedy department without his guidance and leadership."

Diaz joins HBO from ABC where she worked in primetime drama development on shows like "Lost" and "Ugly Betty." Diaz will be responsible for the development and production of dramas at HBO.

 "Jocelyn's approach to development is one that works to preserve and support the writer's vision," Naegle said. "She has excellent relationships in the creative community and is a great fit for HBO's commitment to unique and innovative programming."