HBO Canada Adds Catch-Up Seasons of 'Game of Thrones,' 'True Blood' to Battle Netflix
The Canadian licensee adds HBO's greatest hits to head off Netflix Canada
HBO Canada on Monday started rolling out catch-up seasons of Games of Thrones, True Blood and Boardwalk Empire as it steps up competition against Netflix Canada.
Time Warner's HBO won't launch its stand-alone streaming service in Canada anytime soon as the U.S. cable network's popular series are licensed exclusively in Canada until 2018 to Corus Entertainment and Bell Media, which operate HBO Canada and local pay TV channels.
So a new multiyear catalog deal similar to one that HBO cut with Amazon Prime will see 850 hours of scripted programming land on HBO Canada's VOD offering. Other catch-up seasons debuting today on HBO Canada include The Newsroom, Getting On and The Comeback.
In mid-December, the Canadian pay TV channel will feature all seasons of Girls, Strike Back, Veep, Banshee, Eastbound & Down, Treme and Vice. Earlier this month Canadian rivals Rogers Media and Shaw Media launched Shomi, a domestic SVOD service backed by super content deals from the major Hollywood studios to head off Netflix Canada.
Rogers and Shaw invited Bell Media to board Shomi, but that broadcaster is launching its own SVOD offering code-named Project Latte, backed by the catalog licensing deal with HBO. Project Latte will be exclusively for TV, including programming from Bell Media's pay TV network The Movie Network.