HBO giving Brits passport to VOD
EmptyHBO has continued its global expansion program, with the announcement of the launch of a U.K. subscription VOD service that will roll out in April or May, said Simon Sutton, president of programming distribution and international at HBO (HR 2/14).
The move is part of a major expansion program that aims to give HBO a branded product in each of the top 10 global markets.
This is a model we1d like to apply to other countries across Western Europe, Sutton said.
The service will be carried by broadband pay TV operators Virgin Media, BT
Vision and Tiscali Television and will offer exclusive VOD access to between 50 and 70 hours of content with such shows as The Sopranos, Entourage, Six Feet Under, and Curb Your Enthusiasm as well as a range of documentaries and series.
It will mean that VOD rights to HBO content will no longer be available to other programmers such as Channel Four or the BBC, which also are launching VOD products.