HBO, Mei Ah to launch Asian movie channel

Dedicated service will commence in 2010

HONG KONG – Time Warner's HBO is to launch its first channel dedicated to Asian movies thanks to a joint venture with Hong Kong's Mei Ah Entertainment. The service will launch at an unspecified date in 2010.
"The new channel will have a unique Asian feel, marrying HBO Asia's renowned on-air presentation and extensive footprint in the region with exclusive access to Mei Ah's rich library of Asian language movies and acquisition expertise," said Jonathan Spink, CEO of HBO Asia.
Publicly-listed Mei Ah currently operates two movie channels and a TV drama channel with distribution limited to Hong Kong, Singapore and Japan following a recent carriage deal with SkyPerfect!. The company is also a film investor and major video distributor.
"The announcement is a milestone for Mei Ah Entertainment's TV business because with access to HBO's extensive network in Asia, we will be able to take our TV business across the Asia Pacific region. We will continue to produce more Chinese-language movies and TV dramas and other Asian programs to meet local and regional demands," said Li Kuo Hsing, Mei Ah's founder and chairman.
HBO Asia, which last month announced distribution deals for WarnerTV and BabyFirst and the launch of an HD movie service, is available in 22 territories in Asia.