HBO, Russia's Amedia Strike Exclusive Deal
The agreement makes the Russian company the "home of HBO," with rights to air first-run shows and HBO's entire programming library.
HBO has struck a multi-year deal with major Russian TV and SVOD company Amedia, providing Amedia with the right to air first-run HBO shows and HBO’s entire programming library exclusively in Russia.
The deal makes Amedia Premium HD, consisting of Amedia Premium and Amedia Hit television networks and SVOD service Amediateka, the "home of HBO" as of July.
Most recently, Amedia has aired major U.S. television series, including HBO hit show Game of Thrones.
Under the deal, all new HBO TV series, films, documentaries, concerts and special events will premiere in Russia on the Amedia TV network simultaneously with releases in the U.S.
"Amedia TV has always been a leader and innovator in the premium space," said Charles Schreger, HBO president for programming sales. "Recognizing the aggregated value of HBO programming, Amedia TV is creating an unprecedented proposition for its customers."
"Under our new relationship with HBO, Amedia’s status as the leader of premium pay television and SVOD in Russia and the [Commonwealth of Independent States] becomes paramount, guaranteeing premium content to our customers for years to come," said Denis Gorshkov, CEO of Amedia TV Russia.
Founded in 2002 and partly owned by Len Blavatnik and his Access Industries, Amedia first made a name for itself as a production company for several high-profile TV series, such as Poor Nastya, before launching television networks and an online video service.
Showtime has a similar strategy in international markets. Two months ago, it entered an exclusive deal with France's CanalPlus.