Hedi Slimane's Celine Design Team Is Setting Up Shop in WeHo
Sources say the former Saint Laurent designer is taking over the Violet Grey headquarters.
Looks like Hedi Slimane (who took the reins as artistic, creative and image director at Céline last week, replacing Phoebe Philo) will maintain his home base in Los Angeles, as rumored. Sources tell The Hollywood Reporter that the Céline team will soon be taking over the Violet Grey Inc. offices in West Hollywood, around the block from Jenni Kayne’s store on Almont Drive: "Expect moving trucks any day."
Word is that, to fuel her beauty company's expansion, Cassandra Huysentruyt Grey had been sniffing out new digs for an executive office along with a separate warehouse. But when Slimane’s team swiftly fell in love with the La Peer Drive digs, the move was expedited. So Violet Grey staff is hustling to pack up and move out to make way for the LVMH crew.
As the creative and image director at Saint Laurent from 2012 to 2016, Slimane put the spotlight on Los Angeles as a rising cultural center by moving part of his design team to the old Regan Projects Gallery, which has since been taken over by designer Tom Ford.
Slimane rebranded the vaunted French fashion house by drawing inspiration from L.A.'s surf and skate culture and rock 'n’ roll grit in equal measure. He regularly cast models personally off the streets and boardwalks, often photographing them for ad campaigns himself. He also embraced young Hollywood, including next-gen celebs Dylan Brosnan (son of Keely Shaye Smith and Pierce Brosnan), Dylan Lee (son of Pamela Anderson and Tommy Lee), Jack Kilmer (son of Joanne Whalley and Val Kilmer) and Lucia Santina Ribisi (daughter of Giovanni Ribisi), all of whom modeled in his shows and campaigns.
Slimane’s much-anticipated first collection for Céline will be unveiled in September during Paris Fashion Week, and we are expecting to see continued references to the City of Angels, where he still lives.