Heidi Klum gives ProSieben a boost
Finale to "Germany’s Next Top Model" draws 3.3 milCOLOGNE, Germany -- Supermodel Heidi Klum and a pair of teenagers in bikinis gave a much-needed rise to German network Pro7 Thursday night as the finale of reality show "Germany's Next Top Model," drew a 15,000 sell-out crowd at Cologne's Lanxess Arena and millions more at home.
Some 3.27 million viewers in the key 14-49 demographic tuned in to watch 19-year Sara Nuru beat out 18-year-old Mandy Bork to be crowned the country's new top model. The figure is just shy of the 3.53 million that watched the finale earlier this year of top-rated reality show "DSDS" -- Germany's version of "American Idol" -- on competitor RTL.
The fourth season success of "Top Model" has established German-born Klum as the face of Pro7, once best known for its U.S. film and series imports. It also comes after a string of event programming flops for the channel -- including the disastrous paranormal casting show "The Next Uri Geller."