'Hell' hath three for prime roles


Jessica Lucas, Lorna Raver and David Paymer will help bring scares to Sam Raimi's "Drag Me to Hell" for Ghost House Pictures and domestic distributor Universal.

Lucas ("Cloverfield") will play the roommate and best friend of Stephanie (Alison Lohman), the unwitting recipient of a supernatural curse.

Raver plays Mrs. Ganush, a proud Eastern European woman with an old-world belief system who, when defied and humiliated, vengefully casts the curse. Paymer will play Mr. Jacks, Stephanie's practical bank-manager boss.

Raimi wrote the screenplay with his brother, Ivan. Principal photography begins Monday in Los Angeles.

Lucas is repped by Gersh and Willie Mercer of Thruline Entertainment. Raver is repped by Michael Greene of Greene & Associates Talent Agency. Paymer is repped by APA and Susan Smith Co.