He's still ready for primetime

Silverman says he has no desire to leave the Peacock: 'It's a job I want'

Despite some media reports to the contrary, NBC entertainment co-chairman Ben Silverman says he's staying put at the network.

"I am so committed to this job," Silverman said Monday during a session at the New York Television Festival in Manhattan. He reiterated that sentiment in a brief backstage interview after the event.

Saying "I may be the Paris Hilton of NBC," Silverman acknowledged that he didn't handle well the unexpected attention surrounding his tenure at NBC.

"I don't think I have managed it as well as I could," Silverman said of his dealings with the media. He said he isn't in the mold of the traditional TV executive but seemed to indicate that even though he sold Reveille for $125 million a few months ago, he is with NBC for the long haul.

"It's a job I want and I'm doing by choice, which sort of throws people," Silverman said. He said he's loved NBC since the time when he waited in line as a kid at 30 Rock to see "Saturday Night Live."

"But it's a lot more fun going in there as the co-chairman" of NBC, he said.

As he did during the network's programming presentation in early April, Silverman outlined his theories that include a strong emphasis on the financial side as well as the creative. He said that for such shows as the heavily advertiser-involved "Kings" (Liberty Mutual) and "My Own Worst Enemy" (General Motors), it's not just about ratings but also the brand-building abilities.

He seemed to extend that philosophy to the new TV season.

"Everyone is fixated on the fall," Silverman said. "I am fixated on the fourth quarter."

The New York Television Festival, in its fourth year, is sponsored in part by The Hollywood Reporter. (partialdiff)