High-def content sharpens ABC site


The Walt Disney Co.'s Disney-ABC Television Group said Monday that it will make high-definition broadband content available on its Web site starting in the summer.

Beginning as a beta test in July, ABC.com will show episodes of "Lost," "Desperate Housewives," "Grey's Anatomy" and "Ugly Betty" on an HD broadband channel. An expanded HD programming lineup will be presented when the new season launches in September.

"We are providing ABC.com users with an unprecedented online viewing experience," said Anne Sweeney, co-chair of Disney Media Networks and president of the Disney-ABC Television Group. "By continuing to listen to our audience and enhancing our digital offerings with the best technology available, we further strengthen our relationship to our brands."

Also in the fall, ABC.com will begin to showcase national news and local content on its full-episode player. This content will be monetized with local ads and other individualized marketing.

In April, ABC.com upgraded its full-episode broadband player offering full-screen viewing and a "mini" option to go along with the original standard-viewing options. The portal offers more than a dozen series free to consumers the day after their network premieres.