Higher rankings for Nielsen trio


The Nielsen Co. announced Tuesday a reshuffling of its television ratings unit that will give three executives new responsibilities.

Catherine Herkovic has been promoted to senior vp and managing director of national television client services, with responsibilities for client services and sales in connection with national TV ratings. She had a similar job with the local TV ratings service.

She'll be replaced on the local TV side by Kevin Svenningsen, who has been named senior vp and managing director of Nielsen's Local Television Client Services. He had been senior vp sales and marketing at the Nielsen Agency's Broadcast and Syndicator Service.

Both report to Sara Erichson, executive vp of Nielsen Media Research Client Services North America.

Leading Nielsen Sports will be Tom Ziangas, whose title will be senior vp. He had been senior vp National Television Client Services in charge of sales and marketing for national cable. He reports to Terrie Brennan, senior vp new business development and strategy.

The Nielsen Co. is the parent company of The Hollywood Reporter.
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