Highest ratings for SAGs since 1998


NEW YORK -- Sunday's telecast of the Screen Actors Guild Awards delivered its best ratings in major demos since it first appeared on cable in 1998.

More than 6.1 million viewers watched the two-hour telecast on TNT and TBS, Nielsen Media Research said Tuesday. That's higher than last year, which had been the best ratings in the history of the SAG Awards.

It's also comparable to the People's Choice Awards telecast that crashed badly on CBS thanks to the Writers Strike -- 6 miliion viewers on Jan. 9 -- and the Golden Globes that ended up with a news-conference format that also failed in the ratings. The SAG Awards were the only Hollywood awards-season telecast so far this year to get the blessing of the Writers Guild.

Sunday's ratings were split between TNT (3.3 million) and TNT (2.8 million), with 1.5 million 18-34 viewers and 2.9 million 18-49 viewers all told. It was the best ratings in each of those demos since 1998 as well. Viewership was up 4% compared to a year ago, while 18-34 was up 45% year-to-year and 18-49 was up 10%.